The primary purpose of our publication is to provide useful and effective information while at the same time providing an understanding of current trends in the marketplace, and then subsequently joining together these concepts into a meaningful conclusion to provide companies with an effective result. An effective outcome, from my perspective, is to purely think about the trends shaping our economy, and having the insight to project these trends into your sales and marketing strategy.
We continually look for new and innovative ways for companies to look beyond the daily scope of their business. First and foremost, consider the purpose. The operative word is “trend”, so let’s begin by providing a definition:
Noun: a general direction in which something is developing or changing.
Verb: change or developing in a general direction.
The most effective way to construct your plan is to immerse yourself into a profound appreciation of the economic landscape in America, and the trends shaping this landscape. In past publications, despite my overwhelming desire, I have steered clear of the political composition, unfortunately, as business executives, we need to consider the path we are headed and how we can intellectually capitalize on this potentially negative trend and transform it into a positive development.
Consider the media environment and broad message America has been digesting each and every day. Russell Brand, the world’s greatest intellect is a prime example. In a recent interview; he proclaimed that a ‘socialist revolution and massive redistribution of wealth is necessary in America, he believes in heavy taxation of corporations and an increase in punitive responsibilities for energy companies exploiting the environment. ‘ This is the rhetoric our young people are hearing and the message being embraced by the Obama administration and the liberal media. How ridiculous. Who is Russell Brand, and since when does a British comedian become an expert on the capitalistic revolution?
We need to begin by exploring the failure of our current president and political system. No world leader in history has made so many errors and provided so few options. The last five and a half years will shape our economy and business trends for decades well into the future. One failure after another is well documented: the economy, Benghazi, Solyndra, the stimulus package, health care reform, foreign policy, the nati