One of the keys to making direct mail cost effective again are the new UV Coating Systems available for document preparation. Tec Lighting’s vent free UV Coating systems makes it easy for a small print shop to do runs at an economical price for their customers. It can also be used for business cards,Direct Mail Makes A Comeback With UV Coating Systems Articles inserts, brochures, as well.
Let’s look at what it takes to run a direct mail campaign today?Do you find your mailbox either empty or holding one or two items?. All your bills are electronic. Then, you get this direct mail piece from someone that has a really good offer on it. It usually comes in a very polished document that is easy to read. The incentive on the piece is worth using. If it had been delivered using email, it probably got trashed, spam filtered or undelivered. Why do I say this? Click through rates are relatively low today at 2%.
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There are several changes happening that make direct mail more attractive.
1. Table Top UV Coating Systems
Tec Lighting has a small UV Coating machine that does not need ventilation like you had to in the past. Now, don’t get me wrong. The system does generate some heat, so the room needs to be vented in some fashion. What is different is you don’t need to vent a room to ward off toxic fumes, as they were in the past. They are more economical today too with a small model running