If you can answer “yes” to any of these then you can be a guest on a radio show.
Can you save people time or money?
Can you make people rich?
Can you tell people an amazing story?
Can you make people laugh?
Can you teach people something new?
Can you get people arguing?
Can you teach people tips and tricks?
Essentially, you are trading good content for a plug for your products or services.
So you have to sell the radio station on your show and in exchange they will give you a plug.
What about newspaper and other print?
Radio is better because you get a lot of time to talk on the radio. You get 5-15 minutes on an average morning show. A talk show usually gives you 30-60 minutes to talk. While a television interview gives you significantly less air time, usually only 3 minutes at best!
Advantages of doing a radio show…
On a radio show you don’t have to travel. You don’t have to get dressed up. 95% of radio interviews are done by telephone. You can do a radio interview from anywhere, anyplace, anytime. You could be in a different country! You can reach the masses while sitting in the comfort of your own home.
More powerful advantages of doing a radio show…