Native Digital Marketing

experience. Native ad formats match both the form and the function of the user experience in which it is placed. One form of native advertising… is similar in concept to a traditional advertorial.”

Considering the advertorial comes under the umbrella of content marketing, it’s hardly surprising that it’s so popular.

According to the Content Marketing Institute, 94% of marketers in the UK use content marketing techniques.

The most popular content marketing formats are:

Onsite articles 90%
Blogs 78%
Third party websites 74%

These are all brilliant at boosting existing customer engagement and relationship building, especially when promoted through your social media channels. But if you want them to help you also find new customers, you’re going to have to go where they are – and that means going native.

Native digital marketing

As mentioned above, the most popular form of native marketing is the advertorial – an advertisement in the form of an editorial. In this environment your reader is much less open to be sold to, mainly because they haven’t specifically searched for you, so you must make sure you offer them great brand-led content.